Rise of the App
There was a time not too long ago when an app was something you ordered and ate before your main course arrived. Food that prepped you for the too-expensive Veal Marsala you didn’t end up finishing because the app had already hit the spot 15 minutes earlier. Now the term app has taken on a new, but surprisingly similar, meaning.
Wikipedia tells us that “Application software, also known as an application or an "app", is computer software designed to help the user to perform singular or multiple related specific tasks. It helps to solve problems in the real world. Examples include enterprise software, accounting software, office suites, graphics software, and media players.” While this definition is exact, it also feels limited in the message it conveys.
Apps are quickly becoming a way to organize, strategize and systematize your life via software that is ever-expanding and growing to meet the public’s demands and desires. My friend recently bought a Blackberry because of a specific app she knew would make life easier for her while at work. But apps aren’t relegated to work-related functions only. Games, news, recipes, films, maps, restaurants, etc. are all available just a download away and consumers want things that will make their life easier.
As Marin Perez wrote in his article App, App and Away – the importance of mobile apps, “To a certain extent, the app boom is similar to the first Web boom because there's a ton of innovation, investment, uncertainty and outright fun. While this boom will have its equivalent of Pets.com, it certainly can also produce its own Amazon or Google that will truly capitalize on the promise of mobile computing.” Big leaps are being made all over the world and who knows, your idea might be the next big app to take off.
It is an exciting time for technology with advancements being made daily by companies small and large. Google's Android Market announced just today that if a buyer was not satisfied with their app purchase they would be allowed to return the app for a full refund within the first 15 minutes after purchasing it. With this kind of forward thinking, apps will continue to dominate the phone and tablet markets.
So why not join in? Angry Birds started off as a fairly small app before realizing its potential, and now, several updates later, it has become one of the most successful game apps across multiple platforms. While appetizers are often overshadowed by the main course, mobile apps stand poised to outshine even tradional software.